Samsung unveiled the Galaxy A53 5G smartphone, which incorporates many of the features of its higher-end flagship line into a more affordable handset. The Samsung Galaxy A53 has a revolutionary quad-camera system, a strong CPU, a beautiful design, and 5G support.
However, the phone’s affordability is likely its most compelling feature. The A53 costs $449 for a 128 GB device, which is $50 cheaper than last year’s model and $30 less than Apple charges for an iPhone SE with the same storage capacity. (A 64GB version is also available, starting at $429.) That storage option is not available for the A53.)
The apparent pricing battle is the latest sign that smartphone manufacturers are counting on low-cost 5G smartphones to woo first-time consumers and upgraders at a time when the market is overcrowded. However, other experts argue that there isn’t now a clear consumer demand for 5G.
Samsung’s premium Galaxy and Note smartphones have long eclipsed its A Series offerings. According to IDC Research, the more cost-effective line accounted for the bulk of the company’s overall smartphone sales last year, despite the economic concern surrounding the epidemic.
“Because Samsung successfully promotes it as an upper mid-range smartphone device masquerading as an entry level handset,” says Ramon Llamas, an analyst at IDC.
Aside from the pricing, the current edition of the 6.5-inch smartphone is powered by Samsung’s new Exynos 5 nm engine, which enables greater AI features such as improved Night mode and the ability to erase certain undesired elements from photographs. The most recent model also receives a considerable battery upgrade, promising two days of battery life on a single charge.
A quad-camera system with an enhanced 64 MP primary camera and a high-resolution 32 MP front camera is also included in the Galaxy A53.
Samsung announced the newest smartphones in its flagship Galaxy S22 range last month, noting in a press statement that pre-orders for the Galaxy S22 series had more than surpassed those for the Galaxy S21 series.